According to a notice by KHJ-Japan, kimhyunjoong.jp/news/read.php?tcode=90 Hyunjoong has been chosen to be the spokesperson for private brand AEON's campaign - 『Heat Fact 2011』. This will be his 1st endorsement in Japan, along with co-star being Nakamura An-chan. It basically comes in the form of a tank top, and this tank top has the following functions: Rids stank Keeps warm Not thick though Prevents bacteria growth Prevents friction against static electricity Light-weight Stretchable AEON's HomePage : www.aeonretail.jp/index.html HeatFact's HomePage : www.aeonretail.jp/campaign/heatfact/ There will also be an Open Press Conference on September 20 (Tuesday). Venue is at Roppongi Hills Arena. and he will be attending.